24/03/2010

Is British Airways’ fight against its crew member a financial necessity or absurdity?

Dear BA Shareholders,

I believe we have all heard enough opposing views from the BA Management Team and the Union. As a BA passenger, I would now like to put my point of view forward. I, Mohammad (Mamad) Kashani-Akhavan, have been working successfully as an International Property Consultant for the last 28 years. During these years I have flown frequently in the premium sections of British Airways and other airlines.

It is undeniable that some of BA’s competitors now offer newer planes with bigger seats and better entertainment at a much lower price in their first and business class cabins. Their only disadvantage is their often high turnover of staff which inevitably means that their crew lack the experience and care required to deal with the high expectations of their business customers.

The fact remains that BA’s profitability in linked to the satisfaction of their premium class passengers. In my recent experience the only important remaining advantage in flying with British Airways is the quality and experience of its cabin crew. I believe BA’s management should concentrate on keeping this advantage rather than trying to save a relatively insignificant amount of cost by alienating its loyal crew members.

If BA loses its valuable crew members what will it have left to offer?

Kind regards

Mohammad (Mamad) Kashani-Akhavan
info@glfinance.co.uk

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